This is the age of information. Alvin Toffler couldn’t say it less. In fact, when he wrote the “Third Wave” thousands of years ago (I’m kidding here, okay?), he was prognosticating about the power of information and the eerie revolutions it would bring. I don’t agree with him completely, but I won’t write the reasons [...]
Technology has the bad habit of forcing change upon business. This was proven true when the internal combustion engine was developed to a point where it could be put into personal vehicles – the automobile eventually replaced the horse as the main form of transportation. This was done when the tank – a hulking mass [...]
The need of the customer has been an increasingly powerful force when defining the rules of the modern business. There are many customer-centric rules these days that make it into actual law and still others that are unwritten yet practiced as a matter of course. While the early days of business and trade were rife [...]
Back in the early part of the previous decade, Best Buy was accused of stereotyping customers. For instance, there was the “rich white male” customer, “poor Latino”, and “the black woman likely not to buy anything”. As horrible as that sounds, it was not the product of a few employees with too much time on [...]
All business will say they are after the number one P: People, not Profit. After all, it’s the current influx of customers, as well as returning ones, that is the critical bloodflow of any business. Without customers, you are essentially running a charitable organization, spending money on production and salaries without getting any returns. However, [...]
As soon as you interact with anyone or anything on the Internet, you will wind up on a list of some kind. And once you are on a list, you are vulnerable to spam. Electronic spamming existed before the Internet, even before computers! During the 19th century, the Western Union company allowed messages to be [...]
If you don’t sell your product online, then you are obviously missing out on a lot of opportunities. Undoubtedly, the Internet is able to connect your business with your customers, wherever in the world they may be. Gone are the days when your goods or services were simply confined to the four corners of your [...]
In the consumer world, there is a common belief that whenever something is free, you can expect lower level of quality or, heaven forbid, unsatisfactory service. On the first aspect, much of that belief is true. After all, companies tend to cut corners on items they know will not directly generate profit, such as freebies [...]
You got a call from a man named John. He has been complaining about why nothing has changed in terms of his business site’s popularity ever since he availed himself of your SEO hosting services. Right from the start, he sounded annoyed and his tone was consistent, until he suddenly hung up on you. So [...]
Cloud computing uses virtualized resources to provide service over the Internet. The cloud can support software, processing, storage and a whole lot more. Examples of this kind of service are Hotmail, Gmail, and Facebook. Using these services, people are able to run applications over the net without having to buy the software, server space or look [...]
